In Luke 6:26 Jesus says, "Woe to you when all men speak well of you, for that is how their fathers treated the false prophets." The false prophets were loved by everyone, and everyone speaks well of them. In verses 22-23Jesus says when they reject you, your reward is great, for that's what they did to the real prophets. So he's saying that the way people respond to us today should be similar to the way they responded to the prophets of old. There's going to be rejection. In many ways it's great if you get the same response, because it helps you understand that you're in a good lineage. Jesus showed that things haven't changed that much. We serve the same God and give the same message of good news and hope, but many people will take it as bad news and reject it.